Our Foundation
Why SDHA exists
Too many genuinely good digital health products fail at the NHS procurement stage — not because they don't work, but because they lack a DCB0129-compliant Clinical Safety Case signed by a qualified Clinical Safety Officer. That regulatory gap represents millions in wasted investment and — more importantly — delayed access to tools that could transform patient care.
Dr Jide Idowu founded SDHA having sat on both sides of the NHS procurement process: as a practising clinician assessing digital health submissions, and as a digital health strategist building the products. That dual vantage point is what SDHA was built to deploy.
"I've sat in NHS procurement meetings as the clinician reviewing digital health submissions. I've seen how many good products fail — not because of the technology, but because of the paperwork they didn't know was required. That knowledge shouldn't be locked inside the system."
— Dr Jide Idowu, CEO & Clinical Safety Officer
Our Dual Model
SDHA operates as both an advisory practice and a product company. Our advisory work — CSO outsourcing, DTAC compliance, clinical safety audits, and international advisory — generates the revenue and the regulatory intelligence that feeds into our product development. Allo, our neurodevelopmental platform, is built using the same clinical governance standards we enforce for our advisory clients.
This creates a virtuous cycle: our product experience makes us better advisors; our advisory expertise makes our products more defensible. Neither would be possible without the other.
Our Values
Clinical firstNo digital health product should compromise patient safety. Every recommendation we make is grounded in clinical reality, not just regulatory boxes ticked.
TransparencyWe tell clients what they need to hear, not what they want to hear. Our advisory is honest about regulatory risk and realistic about timelines.
EquityNeurodiversity affects 15% of the population. NHS waiting lists fail women, AFAB adults, and children disproportionately. Allo is built to correct that.
PrecisionWe do fewer things and do them better. We do not accept engagements where we cannot add genuine value.